Sun Young New Materials at K 2025: Exploring the Future of Global Plastics and Rubber


Sun Young New Materials Co., Ltd., a leading color masterbatch manufacturer in China, is dedicated to technological innovation and global market expansion. On October 9, 2025, a team of five, including our Technical Director, Marketing Manager, and core R&D personnel, traveled to Düsseldorf, Germany, to participate in the K 2025 International Plastics and Rubber Exhibition, the premier global event for the plastics and rubber industry, held from October 8 to 15, 2025. 

This visit focused not only on exploring cutting-edge international technologies but also on conducting an in-depth analysis of the film industry market, particularly examining innovations from the world’s leading blown film equipment manufacturer, Windmöller & Hölscher Group, to gain valuable insights for optimizing our color masterbatch products in film applications.

 

  • Exhibition Overview and Strategic Objectives

The K 2025 Exhibition, held at the Düsseldorf Exhibition Centre, is a triennial landmark event in the global plastics and rubber industry, attracting thousands of exhibitors and professionals worldwide. Centered on key themes such as sustainable materials, smart manufacturing, and the circular economy, the event aligns closely with Sun Young New Materials’ core business priorities. As a specialized color masterbatch producer, our products are widely used in automotive, electronics, and packaging industries. 

 

  • During the exhibition, our team focused on the following key areas:

 

Technological Trends: Investigating the latest applications of eco-friendly color masterbatches, bio-based materials, and high-performance additives to enhance product weatherability, color fastness, and environmental performance.

Market Dynamics Analysis: Engaging in face-to-face discussions with international suppliers and clients to understand evolving market demands in Europe, particularly the impact of EU green regulations on material supply chains.

 Film Industry Insights: Conducting an in-depth study of film production technologies, such as blown and cast film processes, with a special focus on Windmöller & Hölscher Group’s VAREX II and ALPHAFLEX blown film extruders. These machines emphasize sustainable packaging solutions, including fully recyclable PE film production, and incorporate precision technology, smart printing, and automation. As the global leader in blown film equipment, Windmöller & Hölscher showcased AI-driven process optimization technologies that significantly enhance throughput and efficiency while reducing carbon emissions. These insights will directly guide the compatibility and innovation of our color masterbatches for film applications.

Partnership Opportunities: Exploring potential strategic partnerships to establish long-term supply chain relationships and expand our global market presence.

 

  • Highlights and Expected Outcomes

On October 9, the team arrived in Germany and immediately began their exhibition research. The first day included visits to the booths of several globally renowned companies, including Windmöller & Hölscher Group, to gain insights into digital production technologies and sustainable film solutions. A company executive remarked: “The K 2025 Exhibition serves as a vital platform for Sun Young New Materials to connect with global innovation. Our focused exploration of the film industry, particularly Windmöller & Hölscher’s advanced blown film technologies, has infused new momentum into our R&D efforts, enabling us to deliver more efficient solutions to clients worldwide.”

 Through this visit, Sun Young New Materials anticipates achieving several key outcomes, including comprehensive film market reports, technical analysis data, and potential partnership agreements. These results will directly translate into internal optimization initiatives, driving product innovation and international certification processes. Moving forward, we remain committed to our core values of “Innovation, Quality, and Sustainability,” delivering superior color masterbatch solutions, particularly for film packaging applications.

 Sun Young New Materials: Empowering Color, Shaping a Sustainable Future!